Built In – Staff Reporter (Features) Part II

This section reflects my editorial team’s decision to shift our coverage from basic explainers and company lists to more breaking news and trending topics. For a more detailed explanation of my role as a Features Staff Reporter and the types of content I initially wrote, please scroll down to the “Part I” section.

The pieces immediately below encapsulate my more recent work. To view live web pages of these articles, please click on each image.

Breaking news pieces are 800-1500 words long, although they can be shorter for the sake of speed. I was given less than eight hours to write this article on Google’s Gemini 3 model a day after its release. Demonstrating my ability to quickly create high-quality content, I explain the model’s basic capabilities and put into context what it means for the AI industry.

I’ve also written trending stories that exceed 1500 words and include industry insights. Integrating commentary from AI experts in this piece, I discuss what AGI is, what it could mean for the job market and society at large, and how workers can prepare ahead of time.

Stories may cover companies in detail as well. For this article on the AI company Perplexity, I’m particularly proud of landing quotes from Perplexity’s Head of Communications to capture the budding rivalry between Perplexity and Google. (The “Major Milestones” H2 at the end was tacked on as part of a later update.)

I’ve become more confident pitching my own story ideas, including this end-of-year piece reviewing the tech sector’s biggest moments in 2025. Rather than list events in chronological order as originally suggested, I group them based on common trends or themes — a decision my editor ultimately agreed with.

Built In – Staff Reporter (Features) Part I

As a Staff Reporter on the Features team, I create net-new content to sustain Built In as a central hub for insights on trending tech sectors, companies, tools, and current events. I research top-performing pieces on the SERP and review SEO briefs to ensure every article is comprehensive while breaking down complex topics with a concise writing style.

I also collaborate with the Senior Associate Editor to set deadlines and make adjustments, keeping up with the fast-paced, ever-changing world of tech news. As a result, I have written everything from detailed explainers to industry lists. Check out live web pages of my works by clicking on each image below.

At Built In, quick-hitting articles don’t require any sources and typically fall within 800-1500 words in length. For this quick-hitter, I provide an overview of sustainable technology, including its benefits, examples, challenges, and future outlook.

Reported explainers require at least one expert source and are longer than quick-hitters, usually 1500-2500 words in length. In this explainer, I deliver an in-depth look at augmented analytics while including insights from expert sources at Google Cloud and Zoho Analytics.

Lists often cover 20 companies or tools within the same industry. Before diving into a list of the top IoT platforms and their key characteristics, I quickly touch on what IoT platforms are and some of the main types available.  

I sometimes write listicles for Built In’s international sites, including this piece on automation companies in Bengaluru. I conducted research on Bengaluru as India’s Silicon Valley and companies’ presence in the city to tailor the content to local professionals. (More examples have since been added as part of additional updates.)   

Built In – Staff Reporter (Updates)

As a Staff Reporter on the Updates team, I performed SEO-friendly edits for articles in need of traffic and crafted original content. To inform my writing, I analyzed competitor articles, researched industry insights, referenced Built In’s latest editing guidelines, carefully reviewed SEO content briefs, and reached out to the Senior Associate Editor and SEO analysts with any additional questions.

Because I often exceeded my quarterly quota, I had time to work on side projects like writing feature articles and rewriting listicles. As a result, I developed in-depth pieces on topics from upskilling to AI.

In addition to writing this feature article from scratch, I found and interviewed my own sources. I explain why upskilling’s important, how it benefits professionals, and how companies can upskill their workforces — all while seamlessly weaving quotes into the story.

In light of ‘brain rot’ being named Oxford’s Word of the Year in 2024, I wrote an explainer exploring both the health implications and cultural issues linked to the phrase. Conducting my own SEO research, I reviewed high-ranking articles on the SERP to inform my outline. I then interviewed sources with backgrounds in cultural media research and psychology to capture the conflicting arguments around brain rot and create a more comprehensive piece.

I rewrote from scratch a four-year-old listicle on AI in the travel industry that wasn’t getting much traffic. I crafted a crisper intro reviewing the topic and researched companies to round out a list of 10 businesses employing AI in travel. (More examples have since been added as part of additional updates.)

Because the editorial team wanted to split the company’s “Adtech + Martech” pillar page into two separate pages, I wrote fresh content for a new adtech pillar page. I provide a definition for adtech and an overview of its components, types, ecosystem, and market trends. (For SEO purposes, Built In doesn’t list the author byline on pillar pages.)

Built In – SEO Writer

I began my career at Built In as an SEO Writer on the SEO team. While my role focused on updating listicles, I volunteered to write the pieces below. For each article, I incorporated Built In’s positive yet objective tone into my writing, navigated the company’s content management system Drupal, familiarized myself with Airtable, and conducted research on local and national tech trends.

To make my transition even smoother, I collaborated closely with my manager and fellow SEO team members and took advantage of opportunities to receive feedback on my work.

For my first published article, I explore Atlanta’s tech scene and share why the city has earned its tech hub status. Besides covering thriving sectors, I investigate how Atlanta invested in local companies and talent to spur the growth of its tech economy.

Similar to the Atlanta tech hub piece, I emphasize efforts in Dallas to accelerate the city’s tech transformation. I am especially proud of conducting research on local initiatives to beautify the downtown area and share tech skills with various communities.

I also developed and updated content for Built In’s Career Pages project as part of the Learning Labs initiative. I followed a team-designed template to restructure this career page for a creative director job title, breaking up the text into more readable sections that feature concise paragraphs and bullet lists.